Thesis title: An "economies of worth" perspective of a management innovation adoption process in an organization
-Reporters: Mr. Thierry NOBRE, Professor, Strasbourg Business School and Mr. Philippe ROBERT-DEMONTROND, Professor, University of Rennes 1
-Examiners: Ms. Fanny SIMON, Professor, University of Rouen Normandy and Ms. Sonia ADAM-LEDUNOIS, Associate Professor, University of Paris-Dauphine
-Supervisors: Mr. Éric RÉMY, Professor, University of Rouen Normandy and Mr. Sébastien DAMART, Professor, University of Paris-Dauphine.
Member of the Faculty of Management Science, National Economics University (NEU), Hanoi, Vietnam.
"Introduction to management", "organization management" and "qualitative research methods" for undergraduate students at NEU (14 months).
At the beginning of my thesis, I focused on franchising and its typology, especially microfranchising and social franchising.
In my PhD thesis, I studied insights into an adoption process of a management innovation and explored the tensions between this management innovation and its adopting organization during the adoption process.
Based on the "economies of worth" theory of Boltanski and Thévenot and an innovative social franchising model adopted in numerous health facilities in Vietnam, this thesis is not merely another empirical study of management innovation adoption process but also a different look at this process.